The Alt tag is probably the most important image optimization factor. Keywords are everything, so why not to make your file name incorporate them (but do not overstuff).įor example, the file name of the image “aviator-sunglasses-with-orange-lenses.jpg” would be more preferable than just too generic “sunglasses.jpg”.
Make sure your file name is relevant, because no one will find or search for the image titled DCIM005.jpg. They can’t read images but they can search for the keywords within the image file name. Google bots can determine what your page is about only by the text on it. Get ready to make search engine friendly images and improve their rankings with our tips: STEP #1: MAKE YOUR FILE NAME DESCRIPTIVE AND KEYWORD RICH Keyword Relevance of the Page will generate more solid traffic. Image Ranking for relevant search in Google Images, Image Search Yahoo or Bing Images.Ģ. Some of you may be thinking: “ Who cares about image search?“īut wait a second and take into account these 2 main advantages you get right after proper image optimization:ġ. For ecommerce retailers proper image optimization can give important visibility in search engines thus catching the consumer’s attention.
If you run an online store, write blogposts about your products or service and promote your brand in social media you can’t overlook image optimization. Images are both important for search and marketing.